I’m a growth marketer with over a decade of experience helping businesses thrive. My journey has taken me through startups, agencies, and larger enterprises, where I’ve developed a knack for crafting innovative marketing strategies that drive growth and profitability. I love using data to guide decisions and optimize revenue streams, and I’m passionate about building and leading strong teams that can tackle any challenge. Whether it’s expanding into new markets or creating compelling multi-channel campaigns, I’m all about turning insights into real results.
Hi, I’m Jordan
What You Can Expect
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Budget Optimization and Forecasting
Bid and budget management, channel mix planning, P/L modeling, and growth and annual planning
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Incrementality and Marketing Analytics
Causal inference geotesting, A/B and multivariate testing, site optimization, site analytics, ad analytics, CRM scoring, and reporting against business goals
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Channel Management
Media planning and buying, audience segmentation, funnel and feed management, affiliate syndication, email/sms management, and site/marketplace e-commerce
Take my word for it
Honesty is the best policy. Having the analytics and acumen to sift fact from fiction makes that possible. In these interviews, I share what I’ve seen with other leaders, talk about management philosophy, and explore the intersection of e-commerce, AI, advertising, and analytics.